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Rag & Bone

Andreea Diaconu for the rag & bone D.I.Y. Project

The DIY Project, originally created in Spring 2011 and now reintroduced for Spring 2018, flips the traditional photo shoot on its head. An ongoing creative initiative, for which each subject is given a camera, a bag of clothes – all with the same remit – to interpret rag & bone in their own way. “The DIY Project was designed to focus on individuality and authenticity, two elements that have always been at the core of rag & bone. It’s awesome to see such a fascinating group of people translate personal style in their own way,” ANDREEA DIACANOU Bucharest, Romania native Andreea Diaconu was discovered while practicing diving at a local swimming pool. Though modeling scouts had previously approached the then fifteen-year-old athlete, Diaconu finally relented, but only as a means to save for karate camp; she later became a karate champion. Upon graduating high school—and studying Communications at the University of Bucharest—the mezzo soprano-turned-model sat for David Sims for two Vogue Paris features and for Mario Sorrenti for the magazine’s seductive (and sandy) summer cover. Credits include the covers of WSJ., Document Journal, The Last Magazine, Self Service and three additional international editions of Vogue.

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