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Rag & Bone

Bibi Borthwick for the rag & bone D.I.Y. Project

The DIY Project, originally created in Spring 2011 and now reintroduced for Spring 2018, flips the traditional photo shoot on its head. An ongoing creative initiative, for which each subject is given a camera, a bag of clothes – all with the same remit – to interpret rag & bone in their own way. “The DIY Project was designed to focus on individuality and authenticity, two elements that have always been at the core of rag & bone. It’s awesome to see such a fascinating group of people translate personal style in their own way,” BIBI BORTHWICK Born in Paris, Bibi started using photography at the age of 14 to document and share her experiences of helping at a camp in South Africa. Her first notable commission: Dazed and Confused shortly followed by POP magazine. Bibi creates unique, natural imagery that can be both intimate and revealing. Known most widely for her fashion and portrait photography, she contributes regularly to Another and POP magazine. She lives in Brooklyn, New York.

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